Careers: Crop Consulting / Agribusiness

Dr. Adriana Espinosa
Doctor of Plant Medicine, 2008
Technical Development Representative
Seminis, Monsanto Company
Salinas, CA

Dr. Espinosa 's responsibilities include:

Development of New Products:

• Plan and execute a program of field trials focused on the development of new lettuce varieties, but to include evaluation of spinach germplasm as well. Identify and assess novel products and their market application and horticultural needs and determine optimum growing environments and planting recommendations.
• Design and manage projects that develop both agronomic and market needs on a variety of new concepts and products.
• Determine and demonstrate the value, positioning, and agronomic fit of Seminis pipeline products vs. commercial standards.
• Generate and analyze data to drive product advancement recommendations.
• Actively participate in protocol development and experimental design; ensure timely, high-quality data entry, analyses, and reporting.
• Contract and coordinate testing with key university programs and private cooperators.
• Ensure product stewardship according to Seminis and industry best practices, and regulatory compliance with Federal, State, and Local requirements.
  

Growth of Commercial Products:

• Direct and manage local trials in conjunction with Sales & Marketing teams to generate features, advantages, and benefits data, and associated marketing materials.
• Provide product and agronomic training for internal sales teams and external seed, retail, and processing partners.
• Build strong technical and commercial relationships with key influencers including academia, industry/grower groups, processors, dealers, and top customers.
• Bridge Sales and Research to ensure market-driven assessment of new products and technologies.
• Support Sales with performance inquiries that require specific agronomic and product knowledge.

 

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